Rowenta Intense Pure Air Purifier
German firm Rowenta got its start more than a century ago — back in 1909 — and is still busy inventing and improving machines of many kinds. Today they carry products to enhance home comfort, take care of linens, or to clean your carpets: clothing steamers, vacuums, air purifiers, and more.
Rowenta makes irons and hair dryers: tools to help you look and feel your best. Their partnership with one of the world’s favorite wildlife charities, the WWF, combined with the promise of solid German engineering provides compelling reasons to choose Rowenta. They release more than 250 products yearly, but today let’s look at the Rowenta Intense Pure Air Purifier.
The Rowenta Intense Pure Air Purifier

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When you read the specifications of this machine, it’s clear that Rowenta and the WWF share something in common: a strong sense of ecological responsibility. The Intense air purifier is the only one on the market to filter 99.97% of pollutants from what consumers always think is the safest place in the world: their own homes. Rowenta rids the home of one of the worst of these, found in chemistry labs and cigarettes. Formaldehyde is a poison destroyed using filtration in 4 stages.
Four Stage Filter
This simply means there are four filters of specific types inside your air purifier, each one sifting out whatever poisons or debris the previous one left behind. Filter one captures big particles of 10 microns or larger such as hair and fur. Filter two is an Active Carbon Filter to eradicate odors from animals or cooking.
Three is the HEPA filter ridding your air of allergens down to hundredths of a percent: tiny particles the eye often cannot see like pollen, exhaust, and mold. The final filter, known as a Nano Captur, is patented by Rowenta. This filter is the part that destroys particles of formaldehyde, a cancer-causing killer.
Formaldehyde is a Serious Threat
If you think this colorless chemical is only a threat to industrial employees or people working in construction, think again: it’s in your home right now. Formaldehyde is emitted from paint, varnish, tobacco smoke, car exhaust leaching through your windows, and other sources.
While it’s true the substance is emitted from insulation, furnishings, and floorings (putting people in certain professions at risk), those items are in your home and could be contributing to ill health. Coughing and allergic symptoms, for instance, could be a result of this toxin as well as other allergens.
Sensors
The Rowenta Intense Pure Air Purifier contains sensors that can tell when the system encounters particles and tells you when to replace carbon and HEPA filters. There are 4 airflow settings customizable by you, the householder. If your room is up to 400 square feet then the Intense Air Purifier is a good choice.
Silent Mode
The Intense Air Purifier is so quiet it doesn’t matter what time of day customers need quiet — during the night or for babies’ afternoon nap times. An automatic nighttime mode purifies silently but it’s always silent compared with other appliances running in your home. Set an eight-hour timer if you need the purifier to run especially hard or turn off at certain times. A light from behind the console acts as a gentle night light too.
Top Ten
When shopping for an air purifier, the Rowenta brand doesn’t always make it to the top ten because of price. This is a top-of-the-line item, not a budget alternative. At around $600 (before discounts – one of which we found –>>here on Amazon), it’s one of the quietest, most efficient, and most reliable home comfort devices you can buy.
Add the assurance of high-tech German manufacturing and subtract cost from your consideration completely, especially if someone in your home has lung problems. You can’t put a price on good health but if you want to buy a single machine to last years, Rowenta provides good value for money anyway.