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This is a really fun site! The Lighter Side® ( has been around for over 100 years, since 1914! It is a division of The Johnson Smith Company®, one of America’s oldest catalogs companies. It turns out that their founder, Alfred Johnson Smith began selling fun novelties (not to mention practical jokes) back in 1905, in Australia.

This fun company has become well-known for its vast array of licensed and nostalgic collectible merchandise that you won’t find anywhere else. They carry the always popular Betty Boop™, Wizard of Oz™, Coca-Cola®, Looney Tunes™ and much, much more! It’s a terrific online store, and I imagine that Alfred Johnson Smith would be proud of the company he founded so long ago! Enjoy! And when they have Lighter Side coupon codes, we’ll feature them for you!

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